Why Johnnie Walker is moving away from its ‘corporate’ image in first global campaign Johnnie Walker has evolved its “Keep walking” tagline with a new global message targeted at engaging younger drinkers by focusing on joy and becoming less corporate as a brand. Anomaly, which has been creative agency of record for Johnnie Walker since late 2014, handled the campaign, including the new packaging and logo seen below as well as a … ^The "Keep Walking" campaign has run in more than 120 markets over eight years, with more than 50 TV adverts and more than 150 print ads, with Johnnie Walker racking up incremental sales of $2.21bn (£1.4bn) over the period. Was Johnnie Walker’s 'Keep walking' campaign effective? Diageo marketing VP Paula Costa says: “With this campaign, Johnnie Walker manages to uphold the ‘Keep Walking’ spirit and to take a step further in telling a 200-year story that has always been about looking at the future and the possibilities it brings. Double Black was released in 2011, followed a year later by the Gold Label Reserve and Platinum Label variants. The brand will be deploying the local ‘Keep Walking St. Maarten’ campaign in different Media outlets by Carnival and it will showcase beautiful artwork made by local photographer, Christine Garner, who was happy to … These have included the £100m ‘Keep Walking’ campaign. An OOH campaign that launches new branding for an old favorite. We live in a word shaped by a constant race for popularity and recognition between companies, where the ability to play with the hearts and minds of people is on the pole position. As Elen Lewisnoted, ‘You know a …show more content… The agency brought at the heart of the strategy the idea that men do not necessarily … Campaign: Johnnie Walker - Astronaut. Each month Oliver Dietrich comments on, discusses and rates recent marketing campaigns and shares with us exactly what start-ups, new brands, old brands looking to rejuvenate and, for that matter, all brands utilising video content, can learn from them. Johnnie Walker is giving its iconic “Keep Walking” campaign a makeover, adding a lot more color, in hopes of keeping the brown spirit relevant for today’s consumers. The campaign, featuring celebrities such as actor Jude Law, racing driver Jenson Button and supermodel Montserrat Oliver, ‘represents a new perspective … Johnnie Walker, from the house of Diageo, has partnered with Taproot Dentsu, the creative agency from dentsu international, to launch the #WalkInWithJohnnie campaign. It’s an evolution of the iconic whisky brand’s drive to inspire progress. Johnnie Walker - Keep Walking An OOH campaign that launches new branding for an old favorite with our partner DIA. Johnnie Walker has launched a new creative that seeks to “break down traditional Scotch conventions”, as part of its Keep Walking campaign. Johnnie Walker’s latest ‘Keep Walking’ campaign focuses on people and whisky. Consumers no longer want to be dictated to and are looking for brands to partner with them in … The pioneering legacy of Johnnie Walker was built on challenging conventions and inspiring people to stretch their boundaries. That is why the mantra of Johnnie Walker, ‘Keep Walking’ could not be a better message to inspire people in the country to continue their journey to recovery. An integrated campaign inspiring the people of South Africa and celebrating our everyday achievers. The world-famous adjure to ‘Keep Walking’ is particularly meaningful in a South African context. Still, Johnnie Walker believes its approach "significantly distinguishes 'Keep Walking America' from other campaigns and reinforces the brand's role as an icon of progress," Jacoby says. Johnnie Walker is a brand of Scotch whisky now owned by Diageo that originated in the Scottish burgh of Kilmarnock in East Ayrshire.The brand was first established by grocer John Walker.It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country, with annual sales of the equivalent of over 223.7 million 700 ml bottles in 2016 (156.6 … Today, the brand reveals a vibrant creative world as part of its Keep Walking campaign, inviting a new generation of whisky drinkers to taste more out of life and explore the rich possibilities of their world with Johnnie Walker.Within the new campaign… _ – the Guardian Image Males are JW [s main target demographic. Keep walking." The new integrated global campaign aims to inspire, celebrate and fuel personal progress amongst the brand’s audience. Johnnie Walker is proud to announce its new brand campaign commemorating South African achievement and progress. Yet, Johnnie Walker maintains a robust presence in more than 180 markets globally. Johnnie Walker has launched it new Keep Walking advertising campaign for TV, digital and out of home media to show how whiskies are the perfect choice for bringing people together. Keep Walking. Johnnie Walker’s brief to BBH was to ‘revitalise ‘Keep Walking’ for a new generation of drinkers in a rapidly changing world’ – a theme that shines through in the new spot. Diageo, the maker of Johnnie Walker, unveiled the campaign to a buzzing crowd of more than 300 people, including Lebanese VIPs, notable achievers, and media representatives at the world-renowned club, BO18. Today it is all about the existential issues of our time: isolation, future, faith, hope - and a … "With this campaign, Johnnie Walker manages to uphold the 'Keep Walking' spirit and to take a step further in telling a 200-year story that has always been about looking at the future and the possibilities it brings," says Paula Costa, marketing vp at Diageo. Blue Label was added to the Johnnie Walker line-up in 1992, with Blue Label King George V introduced in 2008. DIA, masters of kinetic branding systems, and BNS leveraged every possible screen available in NYC, Los Angeles, DC and Boston to help launch Johnnie Walker’s … Watch Johnnie Walker’s Election Day ad While the spot is not as politically overt as 2016’s ‘Keep Walking America,’ the ad carries progressive undertones By E.J. "As it focuses on the value of the great small pleasures of everyday life, the movie inspires us all. Having been absent from UK outlets since 1977, Red Label made a return to its home market in … ‘Mission Mars: Keep Walking India’ brings to life positivity of the human spirit and shows how hope and optimism can motivate people to come together for a better future,” said Abhishek … Built on consumer research and insights into what personal progress means to Australians today, ‘The Next Step’ campaign reframes Johnnie Walker’s ‘Keep Walking’ attitude for modern Australia by recognising that it’s taking your next step on the path to personal progress and achievement that’s the most important, rather than the last. But, times are changing, and so must Johnnie Walker. Johnnie Walker, the iconic whisky brand, launched its new campaign on Wednesday. Schultz . A man surrounded by women, wealth, or … “As Johnnie Walker–The Journey’s first India campaign, we are extremely excited to be able to tell this inspiring story of progress which builds immense pride among all Indians. A big part of its international success is the company’s advertising campaigns.  Johnnie Walker. The Johnnie Walker brand has long stood for remarkable achievements and a … Johnnie Walker has revealed a vibrant creative world as part of its Keep Walking campaign, inviting a new generation of whisky drinkers to taste more out of life and explore the rich possibilities of their world with Johnnie Walker. Joy Will Take You Further – an evolution of the brand’s well-known Keep Walking campaign – is aiming to reach nearly 270m consumers around the world within weeks of its launch on Wednesday night (16 September).. With a run of over 15 years, Johnnie Walker retired its iconic “Keep Walking” campaign just last year. The campaign, which is made up of a series of feel-good films, highlights the fact that Johnnie Walker whiskies are made in four Scottish regions -- the Highlands, Island, Speyside and Lowlands. Most women do not drink Whisky. 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